Optima can help you REDUCE MARKETING BUDGET WASTE BY 20-30% allowing you to free up resources in tough financial times.

It's always the same problems.
The Marketing Director of a Major Telco said they needed to squeeze more out of their budget.

The project was a big success...

1. Time to market gains improved by 55% in 6 months
2. Staff productivity improved by 40% in 6 months
3. We also reduced cost of cancelled campaigns and re-work by 25% in 6 months

We look at

• Your marketing processes and working practices

• How your team is organised and the skills they have

• How effectively you use technology and how it has been implemented against your capabilities

• We assess the opportunity to reduce waste

• Quantifying the financial benefits for you

Finally we build a road map and help you deliver the improvements to your team.