Insight driven Customer Transformation Story

It WAS TIME TO UNLOCK AND UTILISE ONE OF THE LARGEST AND MOST INSIGHTFUL DATABASES IN EMEA.

Our client wanted to create a world class team of data scientists to leverage the rich mines of data the division held.  The goal was to give customers relevant products and services that met their needs and wants. The client called upon Optima Partners to help them hit the ground running by bringing in their high performance analytics and data sciences team. We reviewed their data, data sources and current insights and analytics. With some newly formed algorithms, automated reporting and new insights drawn from multiple data sources never before linked together the business started to identify new gaps in the market and new cross-sell opportunities.

Optima and the senior team of the division worked closely to ensure the new permanent team were trained to the highest level to ensure the new analytical capabilities will be embedded for years to come.