Marketing Transformation Story
OUR CLIENT HAD PIGEON HOLED MARKETING AS A SALES-LED, DELIVERY FUNCTION. THE VISION WAS TO REPOSITION MARKETING AS A PRO-ACTIVE, RESULTS FOCUSSED FUNCTION.
Optima conducted an end to end review of Marketing covering all channels, people, processes, regulatory controls, technology and success measurement. The client was then bench marked against industry best practice. With this baseline the senior team and Optima defined future requirements, advise on technology and processes that could provide short term improvements but not detract from long term goals.
The senior team's roadmap of activities and overall strategy is now in place to form the backbone of their vision.